Your competitors – What’s being said about them? Is it positive or negative? And what are your competitors saying about you?Įxample: Apple’s competitors might be Android or Jeff Bezos.So listen to the topics people are bringing up, their questions, and their hot buttons.Įxample: Apple might follow conversations around wearable tech or smartphone cameras. Topics relevant to your industry – You want to stay on top of the pulse of your industry.Your brand – Watch for mentions of your company name, your products, or any other identifying information.Įxample: Apple might watch for mentions of the Apple watch or anything related to iOS.In particular, pay attention to these 5 things: When social listening, you’re tuning into 5 key bits of information. Keep a pulse on the industry, where it’s going, how it’s being perceived.
Identify the topics you need to be talking about.What are you listening for? When tuning in to social conversations, your goals are to: The key, of course, is to make listening your #1 priority and use your insights to inform the other 3 stages of the social success cycle. On the social web, it’s a bit like leaving your customer service lines unattended.īut when you do answer the call, listening and responding appropriately, you can connect with your fans and followers, find and fix issues you may not be aware of, and build incredible good will. If you don’t answer, it leaves a bad impression. And in the same way, it can help or hurt your public perception. They need immediate attention so followers know you’re present and accessible. Other comments aren’t so positive (and some are downright negative). Negative comments need immediate attention. You’ll want to celebrate them-and respond with a great big thank-you. Whether you're paying attention or not, people are talking about you on the social web. They’re talking about the things you’re saying or doing. They’re sharing their experiences with your products.
Whether you’re paying attention or not, people are talking about you and reaching out to you on the social web. This is key to creating a successful social strategy. That’s why social media marketing starts with listening. As with any marketing strategy, you need to start with your target audience.
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